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Motion Design Industry Roles and Responsibilities
Which Motion Design Job is Right for You?
Animation and CGI are everywhere — from your favorite movies and video games to your least favorite commercials. The tools of the trade are coveted by design studios, major corporations, nonprofits and NGOs, marketing and advertising agencies, new and traditional media companies, and just about everybody else. Motion design is an increasingly lucrative field. And, it's creative.
We get it, you want in. Who wouldn't want to make a living, making art?
But, with greater notoriety often comes stronger competition — and 2d and 3d design are no different.
That's where School of Motion comes in. We know that continued education is one of the most effective methods of boosting your credibility, opportunities and income, so we offer intensive online courses that can be taken anywhere by anyone (but be careful, our courses aren't easy, and that's why they work) — without burying you in college-size debt.
One of the other benefits of enrolling in a School of Motion course is the access to our extensive community of alumni and industry-leading professionals (many of whom teach our courses).
Networking, collaborative and career opportunities abound if you run in the right circles; if you're qualified and well connected, you should be able to find quality work in the field.
But, what role is right for you? With all the different paths a MoGraph master can take, how do you know which one best fits your skillset and preferences?
To help answer these questions, we've developed a comprehensive breakdown of the most common motion design careers, and what each one entails. Hopefully, this will help you determine where to focus your attention once you're ready to kick off or change course in your career.
Motion Design Jobs
As a MoGraph professional, refine your job searching using these titles (listed in alphabetical order), which we'll detail below:
- Art Director
- Concept Artist
- Creative Director
Want to make things come alive? Enjoy the work of adding motion to graphics using motion design software? Then you should be an animator.
Some animators elect to specialize — in hand drawing, designing 3D characters, or creating computer-generated images (CGI), for example — while others become generalists.
Some work directly for motion design studios, while others join broader design and advertising agencies; some work directly for TV networks, film studios or video game companies, and others take roles with in-house studios/agencies at corporations and nonprofits. Still others choose to freelance using an hourly, project or day rate.
To be a successful animator, you'll need a firm grasp on the 12 Principles of Animation.
BECOME AN ANIMATOR
To prepare for an animation role, we recommend The Path to MoGraph.
Taught by our founder and CEO Joey Korenman, this free 10-day course provides an in-depth look at what it's like being a motion designer. You'll get a glimpse into the average day at four very different motion design studios; follow the process of creating a real-world project from start to finish; and learn the software, tools and techniques necessary to break into the industry.
Most creative fields have an art director, and many creatives aspire to become one. Of course, not everyone is qualified.
In addition to having years of experience and a killer portfolio, the art director must be able to manage projects and people — and see beyond the (moving) image.
Generally, the art director:
- Translates the creative strategy, branding and messaging — as typically determined by the creative director and marketing director — into a visual road map, determining the initial design direction, requirements and guidelines
- Represents and manages a team of designers and other creatives
- Coordinates coalescence among team members and between the design/creative team and other departments
Day to day, you might be designing with the team, providing feedback on others' work, or attending meetings with other department heads to define the direction of a client's creative strategy.
Typically, you'll get your hands dirtiest at the beginning and end of the project, or if/when the team faces a setback or roadblock.
Creative directors determine the brand's (or project's) creative strategy and represent the full creative team in all interactions with "the client."
Typically, the client is the company, organization or individual that/who has hired your studio/agency to complete a project or projects; if you work for a larger entity's internal creative department, your "client" may be that entity itself or another department of that entity.
The ideal creative director has a keen marketing, branding and business mind, with a passion for the creative arts, and the ability and willingness to translate client needs and goals into creative direction.
After meetings with clients, the creative director communicates the project vision to the next level of directors and staff, serving as mediator between the client and the creatives to ensure the project is delivered on time and on brand.
Key skills include:
- Project planning
- Timeline building
- Market Research
Concept artists create the virtual world envisioned in the creative strategy meetings, using their talents — such as painting, modeling and crafting — to create potential concepts that convert ideas into reality.
If you were looking to create a movie set in space, for example, you'd hire a concept artist to paint what a ship in your story would look like before hiring a studio to build a 3D model. The concept artist might also create images of the planets and their inhabitants as reference points for the remainder of the production.
Concept artists are not only used in movies; they're valuable assets to video game makers, graphic design firms and animation studios, and more.
This oft-forgotten, behind-the-scenes role is essential to the production process, typically responsible for the very first visualization of the core concepts that appear on screen.
Compositors have the critical responsibility of seamlessly incorporating computer-generated graphical elements, photography, secondary video footage and other artwork into a scene.
As a compositor, you may be tasked with integrating objects not part of an original shot into the scene as if they were there all along; or, when working in a fully generated world, ensuring each element adheres to all the established environmental and geometrical guidelines.
Whether adding fire to a "burning" car, placing a moving robot in a fight with a living actor or layering 3D floating text for a car commercial, you'll need to have in-depth knowledge of rotoscoping, modeling, textures, lighting, cameras and more — and complete mastery of compositing software.
While it's possible to serve as a compositing soloist, most compositors are part of a larger creative team, especially on major movie releases.
Perhaps the most popular and diverse role available, the designer — quite simply — creates designs for video, web, print and products.
Have a knack for digital illustration? Love mocking up logos, movie posters, album covers or consumer labels? Obsess over fonts and color palette? Then this job is for you.
To succeed as a designer, you'll need to master all key compositional elements, such as alignment, proximity, value contrast and size hierarchy, as well as photography, typography, colors and shapes; you'll also benefit greatly from a thorough understanding of cultural norms and design trends of the past and present.
If you've tried it all and feel ready to lead, you might want to consider the director role. Of course, that means putting down the paint brush; exchanging After Effects, Photoshop and Cinema 4D for Quickbooks, Excel and Basecamp; and picking up the telephone and, sometimes, even the megaphone.
Typically industry veterans, directors have final say on production, answering only to the client. They call the shots, corral the cast, confer with creatives, coordinate with project managers, and oversee the budget.
There are opportunities for directors in film and theatre, as well as motion design and game studios.
Like the compositor, the editor combines production elements to make the product sing.
Often, animations and video footage are delivered piecemeal, out of order or with extraneous inclusions; it's the editor's job to piece the materials together in a timeline that most effectively conveys the message, following the storyboard or script.
As an editor, you're responsible for managing the media assets, and you may find yourself inserting and mixing audio, creating transitional motion design elements, or color grading footage.
With the wide availability of video capturing and editing devices and software, the bar of entry for this role is relatively low; however, to succeed professionally, you'll need to understand the underlying theory and master the skillset.
For many, this means on-the-job training, lots of practice, learning from critiques, and relying on your instinct (if you have it) regarding what make's a quality cut.
Most video editors serve as generalists, especially earlier in their careers, while some advance to a specialization over time.
To learn the leading film editing techniques, subscribe to Film Riot's wildly popular DIY YouTube channel, and seek out the how-to videos that align with your aspirations.
Like the director, the producer role is typically filled by an industry veteran; whereas the director makes creative decisions throughout the production process, the producer manages the logistics and business operations, even before the production starts.
Indeed, the producer is typically responsible for planning, coordinating and supervising pre-production, production and post-production.
This may include searching for and selecting material for development, overseeing script development, leading the pitch to secure financial backing, and handling the hires (pre-production). The producer is also charged with ensuring the film is delivered on time and within budget (production). Finally, the producer oversees the marketing and distribution (post-production).
On larger projects, the producer may also manage a team of assistant producers.
A Real-World Example
For a behind-the-scenes look at how a major production kicks off, takes shape and comes to fruition, review the Behance post on School of Motion's Brand Manifesto by Ordinary Folk, the studio behind the project.
The Final Video
Catapult Your Career
No matter what role you're hoping to fill, you can enhance your value as a candidate by investing in yourself through continuing education.
While we (and many others) do offer a ton of free content (e.g., tutorials like these), to truly take advantage of everything SOM has to offer, you'll want to enroll in one of our courses, taught by the top motion designers in the world.
We know this isn't a decision to be made lightly. Our classes aren't easy, and they're not free. They're interactive and intensive, and that's why they're effective.
Want to make moves in the motion design industry? Pick the course that's right for you — and you'll gain access to our private student groups; receive personalized, comprehensive critiques from professional artists; and grow faster than you ever thought possible.
Not sure which course to choose? This quiz will help you decide.