Buckle up for a deep dive with Joe Nash, the ex-Director of Business Strategy at Buck, and now an advisor for studios in mastering business development.
Our chat with Joe isn't just an overview; it's a roadmap to revolutionizing your business approach in the dynamic world of motion design.
Really Understanding Client Needs
Joe spills the beans on the importance of really understanding your clients. In the constantly shifting motion design space, a designer’s ability to adapt to the needs of the clients and product teams they serve is critical to success. Joe's wisdom? It's crucial to speak their language to make those collaborations effective.
Specialist vs. Jack-of-All-Trades: Joe’s Take
To specialize or to be a versatile force in motion design? Joe’s take: diversify your skill set. He advocates for a well-rounded approach, especially if it resonates with client needs. Continuous learning and skill expansion are your tickets to staying relevant and sharp.
Engaging Deeply with Clients
Joe emphasizes real, profound conversations with clients and studios, diving into their evolving needs and challenges. His advice? Stay inquisitive, ask meaningful questions, and consistently add value. It's about adaptability, curiosity, and a service mindset to navigate this evolving industry.
Adapt, Learn, Grow
Adaptability is key in motion design. The industry is a rollercoaster; being ready for its ups and downs is crucial. Embrace continuous learning and growth to keep up with the pace. Joe dishes it out on this one.
Nash's Insights: A Goldmine for Mograph Designers
Summing it up, our interview with Joe Nash is a treasure trove of insights for designers and animators looking to sharpen their business acumen. He shines a light on building robust client relationships, embracing continuous learning, and adapting to the dynamic motion design field.
Stay sharp, and remember – every move counts!
Links and products mentioned in the pod:
Studios & Artists
Resources & Tools
Dive into real-time 3D with our Unreal Engine beginner's course by Jonathan Winbush. Master importing assets, world-building, animation, and cinematic sequences to create stunning 3D renders in no time! Perfect for motion designers ready to level up.
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Unlock the secrets of character design in this dynamic course! Explore shape language, anatomy rules, and motifs to craft animation-ready characters. Gain drawing tips, hacks, and Procreate mastery (or any drawing app). Ideal for artists seeking to elevate their craft.
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Elevate your freelance motion design career with our guide to client success. Master a repeatable method for finding, contacting, and landing clients. Learn to identify prospects, nurture leads, and develop a thriving freelance philosophy amidst chaos.
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Rev up your editing skills with After Effects! Learn to use it for everyday needs and craft dynamic templates (Mogrts) for smarter teamwork. You'll master creating animated graphics, removing unwanted elements, tracking graphics, and making customizable templates.
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Stand out with Demo Reel Dash! Learn to spotlight your best work and market your unique brand of magic. By the end, you'll have a brand new demo reel and a custom campaign to showcase yourself to an audience aligned with your career goals.
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Illuminate your 3D skills with Lights, Camera, Render! Dive deep into advanced Cinema 4D techniques with David Ariew. Master core cinematography skills, gain valuable assets, and learn tools and best practices to create stunning work that wows clients.
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Master After Effects at your own pace with Jake Bartlett's beginner course. Perfect for video editors, you'll learn to create stylish animated graphics, remove unwanted elements, and track graphics into shots. By the end, you'll be equipped for everyday AE needs and more.
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Revolutionize your Premiere workflow with customizable AE templates! Master creating dynamic Motion Graphics Templates (Mogrts) in After Effects to speed up your team's work. By the end, you'll craft easily-customizable templates for seamless use in Premiere Pro.
Explore this Course ➔
Not sure where to start?
If you’re a beginner, here are some great courses to help you get started:
After Effects Kickstart
Dive into the fundamentals of motion design with our most popular (and recently updated) After Effects course.
Photoshop + Illustrator Unleashed
Master the basics of Photoshop and Illustrator and gain invaluable insights in this introductory level course.
Design Kickstart
An introduction to the design principles behind all great work.
More Advanced?
If you’re a more advanced student looking to up your game, here are some great options:
Animation Bootcamp
Learn the art and principles of creating beautiful movements in Adobe After Effects.
Design Bootcamp
Learn to design for motion in this intermediate-level, project-based course.
Cinema 4D Basecamp
Learn Cinema 4D from the ground up in this exciting introductory C4D course.
Now is the time to learn the skills you need to advance in your motion design career:
